PROJECTS > World Festival of Sacred Music—Los Angeles, Southern California
Martin served as Communications Director for the citywide intercultural/interfaith festival instigated by His Holiness the Dalai Lama. Encompassing eighty-five concerts at more than forty venues throughout Los Angeles, the festival culminated in the sold-out Sacred Americas concert at the Hollywood Bowl. All public relations and marketing materials were conceived as a way to advance the important goals set forth by the Dalai Lama. The Festival garnered ten features in the Los Angeles Times alone and was covered by national major outlets, including CBS Evening News with Dan Rather.