PROJECTS > American Foundation for AIDS Research (AmFAR), New York and Los Angeles
In the mid-80s Martin was charged with creating an identity for AmFAR, and she was also the architect of the Art Against AIDS campaign. Launched in New York City with Elizabeth Taylor as its national chair, Art Against AIDS traveled to Washington, D.C., San Francisco, Chicago, and Los Angeles, becoming a signature event for the Foundation. Founding director Dr. Mathilde Krim was positioned as the leading media spokesperson for scientific information about the AIDS crisis, and AmFAR’s special events generated features in scores of national publications as well as leading media outlets in the cities to which the fundraising event traveled.